First Annual Pet ‘Net Adoption Event to be Held Oct 16th

Pet-Centric Bloggers & Site Editors To Raise Voices In Unison To Shine Spotlight on Animal Shelter Adoption

“In an effort to heighten awareness about animal shelter adoption, Petside.com, the popular online destination for pet owners and pet enthusiasts from NBC Universal Digital Media, has organized a landmark consortium of some of the Web’s favorite pet-focused sites to launch the inaugural Pet ‘Net Adoption Event on Thursday, October 16.

Each participating site and blog will highlight content devoted to the topic of animal shelter adoption on this date, with Petside.com hosting a comprehensive one-page hub (http:///www.petside.com/petnetadoption) with links to all of the special coverage.

“Due to the current troubles in the economy, animal shelters are full to over-flowing and shelter adoption is mission critical for animal lovers across the country,” said Kim Jack Riley, editor-in-chief of Petside.com. “Through the power of these diverse and robust voices being raised at once online, we hope this experiment — The Pet ‘Net Adoption Event — will help focus some much-needed attention on the cause.”

Sites/blogs slated to join in the event include:

• About.com Cats
• About.com Exotic Pets
• About.com Veterinary Medicine
• The Daily Puppy
• The Days of Johann
• Minneapolis Star-Tribune’s Pet Central
• The Pet Haven
• PetDoc
• PetLvr – The Blog
• Petopia
• PetPeoplesPlace
• Pets Channel
• PetSitUSA
• Polka Dot Pup
• Raise A Green Dog
• Rescue Me
• Thoughts Fur Paws
• YouPet
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This is going to be a really neat event with all these blogs bringing awareness of pet adoption to center stage. Be sure to go and visit some of these blogs on October 16th to see the unique perspective on pet adoption that each author will offer.