So here are two BIG Super Bowl ads you simply cannot miss this Sunday as they have our four-legged friends as the main attraction…

Funny Super Bowl ads from years passed featuring dogs and cats (or other animals as the main performers) have always been big hits! The past performers have always big big passed performers!!

So you must check out the just-released video link to the highly anticipated follow-up to the Darth Vader VW commercial:

“The Dog Strikes Back” (had tears of laughter from this one – first part is WAY funnier than second part)

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VW Super Bowl Dog Ad [Image Courtesy DesignYouTrust.com

According to Todd Wasserman’s post on Mashable Business, where I got it: “A chubby dog gets in shape to chase a Beetle in Volkswagen’s long-awaited sequel to its “The Force” Super Bowl ad from last year.

“And don’t worry, there’s a shout out to Star Wars as well.”

Is He a Bit Chubby? YES. Adorable? YES. Wanna Take Him Home? YES. Hilarious? YES!

Keep in mind, the #1 Most Shared Super Bowl Ad this year is “The Barkside:” VW’s 2011 Tribute: “The sequel to the most-shared ad of last year’s Super Bowl, and of all of 2011 for that matter, is leading the pack this year. Volkswagen released this video last week showing dogs barking to the tune of Star Wars’ “The Imperial March.” So does that mean there will be dogs in this year’s ad? More Star Wars? We’ll know soon enough,” Wasserman said on Mashable.

——- ***** ——-

♦ ♦ ◊ ◊ Now there is also THIS hilarious (and SUPER-CUTE!) one to watch out for – from the animal-loving ‘wilderness’ car company, Suzuki ◊ ◊ ♦ ♦

For the second year, Suzuki is throwing its ad/marketing hat into the ring during the Super Bowl with “Sled.”

The stars of Suzuki’s commercial (in addition to its Kizashi sports sedan, of course) this year, however, are of the four-legged variety Our favorite kind ∞

The sled dog team featured in “Sled” are actual snow dogs that Suzuki found at a touring company in Alberta, Canada, near where the ad was shot. The actor dogs were coordinated/handled by Flo Krisko, one of the most respected animal coordinators and trainers in the Motion Picture Association of America. All dogs were securely harnessed in while in the vehicle and a representative from the American Humane Association’s Film and Television Unit attended the “Sled” shoot.

“Sled“

2012 Super Bowl Spot Suzuki Dogs

American Suzuki Motor Corp. today premiered the final version of its 2012 Super Bowl commercial – entitled “Sled” – on its Facebook (www.Facebook.com/SuzukiAuto) and YouTube pages. After previewing its big game ad last week, Suzuki upgraded the music in its television spot with a music track by well-known rapper 50 Cent. The artist’s song “Movin On Up” is fitting for Suzuki’s “Sled” advertisement, which illustrates the exhilaration one can receive from upgrading their ordinary daily driver with a more entertaining mode of transportation. In the ad, an Eskimo trades in his dog-powered snow sled for an all-wheel-drive 2012 Kizashi sport sedan. 

Developed by El Segundo, Calif.-based advertising agency Siltanen & Partners Advertising, Suzuki’s “Sled” television spot is set in an isolated mountain location. “Sled” opens with an early morning scene where an Eskimo and his dogsled team ride off into the horizon. As the landscape changes from morning to evening, the quiet still of the frozen tundra gives way to vibrations and a hint of something new in the distance. A Kizashi – accompanied by 50 Cent’s “Movin On Up” – comes driving into view with one of the Huskies’ heads sticking out of the front passenger window enjoying its owner’s new mode of transport. The spot then cuts to the interior of the vehicle, revealing the other sled dogs buckled into the back seat and the Eskimo behind the wheel of the Kizashi – all of whom are digging the lavish accommodations and warm interior of the car, while bumping their heads and tapping their paws to the song’s beat. The Eskimo pulls up to his igloo and his wife comes out to greet him. With a puzzled look on her face, and in her native Inuit tongue, she asks, “Where’s the sled?” The man replies, “I traded it in,” (the conversation is subtitled in English).

A Suzuki Super Bowl Pup Enjoying a Pooch Pastime!

Suzuki’s 2012 Super Bowl spot will air both in 60-second and 30-second formats in the company’s top retail locations across the U.S. “Sled” will continue to run following the Super Bowl in conjunction with a new Suzuki advertising campaign scheduled to debut in March.

In addition, starting on Super Bowl Sunday, Suzuki will give away BARKCODE® tags to the first 1,000 consumers to register on www.KizashiKicks.com/sled.

Each personalized pet identification tag has a scannable 2D code, making it easy for pet owners to be reunited with their four-legged friends when they are lost or even misplaced during a natural disaster.

COOLEST PART????

— With each tag that is ordered through the Kizashi Kicks website, BARKCODE®, on behalf of Suzuki, will donate $3 to the American Red Cross for disaster relief and preparation to help people and pets!!!!

* For additional information on BARKCODE®, please visit www.barkcode.com/.

** A PUPDATE with more previously unseen commercials with pets on the way tomorrow **

Current law defines a “vicious dog” as one that, without provocation, has seriously injured a person, has killed another dog, or is of the general breed known as “pit bull.” Among numerous other changes, the bill drops the reference to “pit bull” from that definition.

BUT THE SENATE has PASSED SUB-HB 14 –THEY’VE LISTENED TO US!

They’ve honored constituent wishes and REMOVED PIT BULLS from the VICIOUS DOG LAW!

Watch for yourself near the 45-minute mark here (!):

Courtesy Best Friends Animal Society: a Happy Pittie, as it SHOULD BE

The measure notes that the label doesn’t include a police dog that has injured a person or has killed another dog while assisting law enforcement officials.

This is your weekly PUPDATE on the Eukanuba 28-Day Challenge for Henry and Franklin, the famous Lakewood Basset Hounds!

Sorry the pupdate is late but Mom was out of town!

Peanu "Undercover Brother" after a LONG dog park night!

See our previous Eukanuba 28-Day Challenge posts here!

We cannot believe the FOURTH WEEK changes we are seeing on our Basset Hounds, which are known for being inherently ornery, bossy, lazy and driven by their noses…

They have lost or gained weight where necessary; they actually enjoy their mealtimes now, and they have benefited in other ways individually in totally unexplainable ways.

So due to serious time restraints, here is the Q/A we were sent:

What physical changes are you noticing the most?

Activity level for sure – they are up and ready in the morning and evening after dinner to go to Lakewood Dog Park (which is having a Super Bowl Fundraiser Dog Pawty) and cause a ruckus! Franklin just will not be quiet or calm down until we go to the park or for a long walk; it’s so obvious that he feels younger. It’s difficult to explain when you aren’t seeing it first-hand, which is why I am going to tell anyone reading this to try the Eukanuba 28-Day Challenge next time it’s offered!

We’re also noticing that they aren’t shedding as much, but when they do, we notice it’s silky fur and easy to brush right off… Their coats are so shiny now that our friend at Lakewood Dog Park asked what kind of shampoo we use! We I shocked him when we said it’s not the shampoo, it’s the food!

Is your dog still enthusiastic about the food?

Oh yeah: they enjoy every bit of kibble.

Henry has actually slowed down so he tastes and enjoys the kibble – he doesn’t just inhale it! This is what we WANTED!

Have you seen any changes in your dog’s weight (maintained weight, shed a few pounds)?

♥ Henry has lost three pounds total — perfect! Franklin has gained four – PERFECT ♥

What has surprised you the most about your dog on Eukanuba?

We had never expected THAT ONE FOOD CAN DO SO SO MUCH for our dogs. What really has surprised us the most is their personalities — they are seriously – HAPPIER DOGS overall — due to this food.

And we think it’s because Henry and Franklin’s senior and joint issues, respectively, have changed.

So thank you Eukanuba and we will be back in a few days with the wrap-up!

  Ark Naturals Suggests Pet Owners Consider Natural Botanical Alternative to Chemical Pesticides to Control Fleas & Ticks

My friend sent this to me to post – I thought I would give it a good old college-try argument on ThoughtsFurPaws as there are clearly two sides here… she would like to – as I would – undercover an oft-misunderstood myth… and also remind you guys that pets need winter protection from fleas and ticks.

But there’s a right and wrong way to do so — and to advertise your new product…

What do you think?

“Today I walked barefoot in 20 degree temperatures on a sidewalk with laden with residue from this weekend’s first official winter storm in the northeast. Returning home, I didn’t wipe my feet off but proceeded to jump on your bed and walk around the house. I watched as my roommate put a pair of rubber gloves on her hands. Gasp, I shuddered to myself, why the gloves? She put a funny smelling solution in between my shoulders and said it would help protect me against pests. She said the package of mystery liquid told her avoid contact with skin, eyes or clothing and wash thoroughly with soap and water after handling.”

Think about it: Our dogs spend their time walking where we take them, eating what we feed them, and hoping that fleas and ticks take the winter months off (they don’t). With paw to pen, Fido would indeed scrawl that across the family memo board…

Contrary to popular belief, fleas and ticks don’t take the winter months off. Fleas and ticks are a way of life for dogs and cats but controlling them is a matter of choice.

Anyhow, a new report suggests that pet owners might consider a natural botanical alternative to chemical pesticides to control fleas and ticks.

A December, 2011 press release issued by the law firm Green & Associates announced that class-action lawsuits against makers of pesticide-based “spot-on” (aka topical) flea and tick products has prompted Ark Naturals CEO Susan Weiss to recommend that pet owners use a natural botanical alternative to effectively control fleas and ticks. (Just Google “lawsuits against flea and tick products” and you’ll see at least five different brands facing lawsuits, some include Sanofi-Aventis, Bayer, Merial and Sergeant’s.)

“The Green Associates’ press release was alarming and frightening at the same time,” said Ms. Weiss, whose Ark Naturals company has been marketing natural pet products for 16 years, including Flea Flicker! Tick Kicker!, a formula developed recently as a natural, botanical alternative to chemical pesticides in controlling fleas and ticks.

Fleas and ticks are a way of life for dogs and cats but controlling them is a matter of choice, and the “pesticide solution” – their words, not mine, “seems to be wrought with serious problems,” Ms. Weiss noted in the release.

Reports of dangerous side effects associated with spot-on flea and tick products date back far; the Natural Resources Defense Council released a report in 2000 called “Poisons on Pets: Health Hazards from Flea and Tick Products.”

The report revealed a link between chemicals commonly used in flea and tick products and serious health problems in both people and pets.

More recently, a 2008 study by The Center for Public Integrity reported at least 1,600 pet deaths (about one pet a day) related to spot-on treatments with pyrethroids to the Environmental Protection Agency (EPA) over a five-year period, according to an analysis of EPA pesticide incident exposure data by the center. The report continued, saying pyrethroid-based flea and tick treatments — from Hartz, Sergeant’s, Farnam, and Bayer — are approved for sale by the EPA, and they are readily available at grocery stores, specialty pet retailers, and hardware stores. But they “have stirred the ire of pet owners…”

Moreover, the Center reported that pyrethroid spot-ons also account “for more than half of ‘major’ pesticide pet reactions reported to EPA over the last five years—that is, those incidents involving serious medical reactions such as brain damage, heart attacks, and violent seizures. In contrast, non-pyrethroid spot on treatments accounted for only about six percent of all major incidents.”

Ms. Weiss said that New Jersey class-action suits claim the EPA has done nothing to change the advertising, marketing or labeling of pesticide-based flea and tick products to alert pet-owners of the possible serious side-effects, which could include shivering, salivating, dilated pupils, vomiting, tremors and skin irritation.

The release goes on to say:  “Nancy Scanlan, DVM, Executive Director of theAmerican Holistic Veterinary Medical Association and past president of theVeterinary Botanical Medical Association, said she has long been aware of theproblems associated with the chemical and pesticide-based flea and tickproducts. “I prefer natural botanicals over pesticidesfor treating fleas and ticks and there are a number of good natural productsthat work without harsh side effects,” said Dr. Scanlan. “Herbal flea and tickproducts tend to be safer than pharmaceutical or pesticide flea and tickproducts, but all products that are formulated to rid pets of fleas and tickspose some percentage of risk.”

As a way of doing business Ark Naturalsprovides a full disclosure of its Flea Flicker! Tick Kicker! product and is oneof the few, if not the only company, that includes a “cautionary statement” onits website www.arknaturals.com.

Is this just a nice way of this CEO saying that she believes the lawsuits have done nothing – a safe way of her putting her opinion out there…? What do you think?

Now, I am going to take a second to tell you why I believe the EPA has “done nothing…”

As far as my research would take me, this is what I found:

As an honest media representative/blogger/writer/product reviewer, I am noting that in a 2009 report, the EPA, according to a Channel 5 News Report in Cleveland, blamed the vast majority of these unlikely incidents on misuse of the product – i.e., people putting on too much in one spot, the product dripping into an animal’s eyes/ears/mouth – which is specifically mentioned as a hazard on labels, plus, not letting the product set in or not rubbing it in thoroughly as advised on label, etc.

This means human/operator error — not product error.

Ark Naturals’ “natural botanical Flea Flicker! Tick Kicker! is labeled as GRAS (Generally Regarded as Safe) by the EPA and FDA.

Generally?

Is that supposed to make us feel better about it???

It doesn’t make me feel better…

Anyhow, apparently, all you do to use Ark Naturals is spray on a light application, massage it into the animal’s coat, and it starts working immediately. As a way of doing business, Ark Naturals provides a disclosure of its product and includes a “cautionary statement” on its website.

Currently, nine class-action lawsuits are pending against makers of topical flea & tick products in the wake of an EPA investigation into safety of the pesticides used on dogs & cats.

Hartz, for example, is one of the most well-respected pet product companies in the world; mud-slinging campaigns aplenty have been waged against them online over the years because of the lawsuit against them.

I talked with a representative today from Hartz; this is what they say: 

1. The Hartz Mountain Corporation believes that all pets deserve the best care possible; safety is our #1 priority.

2. We are confident in the quality of our topical flea and tick products, including Hartz® UltraGuard® and Hartz® InControl® brands for dogs and cats, all of which are held to the same safety and efficacy testing standards and labeling direction as all EPA-registered flea and tick products.

3. Because safety is our number-one priority, we undertake rigorous clinical tests on all our products. All EPA-approved topical flea and tick products sold through retail channels are held to the same safety and efficacy testing standards as those brands purchased from veterinarians. Labeling direction mandated by the EPA is also consistent for all flea and tick prevention products sold through retail channels or veterinarian offices.

4. We are confident in the quality and safety of our products, and will continue to work with the EPA on labeling and other matters to make sure our consumers better understand the proper use of these products and use them with confidence. Hartz agrees with the EPA on the importance of carefully following label directions when applying topical flea and tick control products to pets.

5. Hartz flea and tick drops accounted for only 4.6 percent of all adverse effects reported to the EPA in 2010 for topical dog and cat flea and tick treatments. In addition, from 2008 to 2010, Hartz reduced the amount of adverse effects reported per total Hartz doses sold by over 38 percent.

6. Per the EPA, most reported incidents were classified as minor, meaning effects were minimally bothersome and rapidly resolved.

My position on this?          

 (If you care or know the ThoughtsFurPaws writers… here it is…!)

*** Kudos to a company for hopping on the “natural” bandwagon and making a product like this. ***

*** However; don’t EVER use the misfortune of those people who have lost animals or had pet injuries (due to the other products) to announce/promote/sell your own product – that’s just wrong… and it’s a fear-based PR tactic. ***

It’s bad public perception and (PR) manners to blast (however imperceptible) another company to get YOURS ahead…

I believe:

So to all you pet owners who HAVE had a pet injured or lost due to flea/tick topical applications: I am SO sorry for your loss or strife.

I cannot take a side as I am a professional and FAIR journalist… I’m simply reporting the pet world news!

So the Basset Hounds (aka, the “Bass-sais,” or “Bass – saze,” like they’re French or something, lol), have shown amazing improvement in so many areas

since they started Eukanuba’s 28-Day Challenge just a bit over 3 weeks ago…

(First post here, second post with updates here…)

*** Certain areas of progress are uncanny in a fantastic way, absolutely remarkable.***

So I put together answers to some Q’s that were asked for you all to peruse so you could read about what we’re seeing first-hand over here….

1. YES – we are noticing major physical changes to the dogs… AND improved muscle tone!

Oh my gosh – Henry lost two pounds and Franklin gained 1.8– which is EXACTLY what needed to happen (according to the vet’s weight the last time they went in for a check-up (early December))!! Hoorah!

Peanut after one of his newfound LONG walks on Eukanuba!

Franklin’s muscles are actually showing more now; before this he was a bit weak – mostly from the puppy mill background and from him spending 4.5 years crouching, sitting, stooping and not moving EVER inside an Amish Puppy Mill cage. Even though it’s been almost exactly three years since he’s been saved and we’ve worked with him regularly by walking, exercising and playing with him, it’s very difficult to develop muscle tissue in his damaged hind legs correctly because his joints have permanent damage and he suffered stunted growth.

This Eukanuba Healthy Joints Formula has so many healthy supplements in such great levels. We think the animal-based proteins are seriously contributing to the muscle build-up, particularly in Frank’s back legs, because in order to build muscle you need to have healthy joints first, right? (That’s what we read anyways….)

2. The dogs are both more active and have NOTICEABLE added energy on runs/walks…

They are both more active THEN EVER – I mean, Henry is back to being a lean Basset machine on a leash… He leads the brigade, pulling and yanking and squawking (he always has felt the need to announce his presence) while we walk down the street; Franklin is RIGHT on his tail… He was, for a while there, lollygagging quite a bit. Sometimes Frank-N-Beans would even sit and stop (literally) on the sidewalk… For a while he didn’t know what a walk was, and then, oftentimes, once he knew, he didn’t want to go… then we realized he needed a harness as he despises the control and discomfort (and probably painful memories of) neck-leashes…

Anyhow, when he held up the group (there were 2 foster Bassets and 2 permanent at that time, so we walked them in twos, sometimes threes depending on who had extra calories to burn or poops to take) Henry would shoot  Franklin dirty glares if he held up the brigade by stopping (SO funny…)!

Not anymore…. These two are rearing to go at least twice a day now, and they are wrestling around with each other in the house all the time!! It’s like they’re little balls of entropy like a couple of new kittens or something!

In general, too, though, they are both more active.

Frank resting up with Grace after an energetic long walk on Eukanuba!

They are playing with each other more and Henry has taken up playing with toys like a sassy-pants again instead of tiring out after 3 minutes.

3. They both have had significant changes in appearance: 

Coat, eyes, ears and teeth are much shinier and cleaner, respectively, since starting and always eating Eukanuba. (Check out the pix of Henry’s clean ears to the right…!)

We have really noticed their teeth being cleaner, too, and it also seems their breath isn’t as bad for some odd reason.

Perhaps the best part of all of this testing, no matter how odd this seems, is that Henry HAS SOLID POOP EVERY DAY consistently.

And Frank has a consistent timing/pattern or pooping now. IT’S AMAZING!

♥ ♥ So stay tuned for the final (fourth) week next week of the Eukanuba 28-Day Challenge! We can’t wait to see the final, final results and share them ♥ ♥

- SENATE JUDICIARY COMMITTEE HEARING ON SUB HB 14 -REPEAL OF BREED DISCRIMINATION

VICIOUS DOG (Sears, B.) To remove pit bulls from the definition of “vicious dog” in state law, to establish a process by which owners, keepers, or harborers of dogs that have been designated as nuisance, dangerous, or vicious may appeal that designation, to define a “nuisance dog,” to change the definitions of a “dangerous dog” and a “vicious dog,” to require the owner of a dangerous dog to obtain a dangerous dog registration certificate, to prohibit certain felons from owning dogs under certain conditions, and to change the penalties involving ownership of nuisance, dangerous, and vicious dogs. (REPORTED-AMENDED; 4th Hearing-All testimony-Possible amendments & vote)

The panel amended the bill before reporting it out of committee. The changes would:

–Waive the requirements relating to spaying and neutering dogs if the animals have a medical condition that would make doing so harmful to the dog.

  I will keep you posted everyone!

So on we march toward the end of the 28-day Eukanuba Challenge... and Franklin the Puppy Mill Rescue and Henry the Horrible (aka “The Rebellious Basset“) are JUST LOVING it… (check out the first week’s post here please!)

Between:

- the delicious taste of this new-found food

- the delights of how it’s making them feel on the inside, and

- the wonderful effects it’s showing on their outsides

we can’t be happier with Eukanuba’s Senior Formula and Joint Formula, which Henry and Franklin are getting respectively!

We have noticed that both dogs’ appearance seems to be slightly changing in that their coats are definitely shinier. Another plus (although not appearance-related)? Their breath seems to be less stinky!!

Seriously—already!

WE ♥ EUKANUBA!

We noticed an increase in play drive and energy already as well. I mean, we’ve DEFINITELY seen a change in both of these guys, who generally reserved much of the day for napping (Hounds are lazy by nature).  They are usually very excited to go for walks but slow down towards the end.

** This week they have both stayed three steps ahead the whole time, and for Basset Hounds, that’s saying a lot!! 

We’re also encouraged that both boys have been reacting in a positive way towards the food; they’re excited to eat it and are finishing every single little lick, bite, piece and crumb.

Horrible Henry Sniffing Around, Trying to Bust Into the Food Bags!

I think the biggest thing, however, that we’ve noticed is the same as last week… Frank has INHERENTLY been sketchy about eating in the past, we believe and have been told that’s due to his up-bringing in a puppy mill.  Most of the time you have to sit with him while he eats or coax him with little treats in the food and a few pats while he’s chewing – you definitely can’t leave the floor – you have to sit next to him ’til he’s finished.

*** ♥♥ Since the switch to Eukanuba Franklin has started and finished every meal on his own. ♥♥ ***

THIS IS HUGE!!!

Stay tuned for Week Three of the Eukanuba Challenge next Wednesday!

And thanks, Eukanuba! Henry and Frank already feel better!

In mid-December, IAMS and the Home 4 the Holidays (IH4TH) team helped ring the opening bell at the NYSE with some unspeakably adorable four-legged friends from Bideawee, a rescue organization participating in the program that has several locations in New York…!

IAMS, HWAC and Fur-Babies Open NYSE in December

According to the website, Bideawee is “a community of compassionate caregivers, volunteers, and friends dedicated to helping people and animals build safe, loving, long-term relationships.”

Anyhow, take a look at the cute pix from the NYSE day – and also, check out the latest information below about the IAMS Home for the Holidays program — its almost done! Our progress is AWESOME and totally noteworthy…

** 1,074,532 pets adopted since Oct. 1, 2011 – Our goal is to help 1.5 million pets get into loving forever homes…

** 4,998,792 meals donated through Bags 4 Bowls since Oct. 1, 2011 – Our goal is to give 5 million

You, as readers, can continue to help spread the word about the importance of pet adoption, and encourage friends to get involved and make a difference for the homeless animals in our country.

Trader Christopher Carella and Mabel, a dog up for adoption through IH4TH

Here are some easy (and fun) ways to help:

Adoption Announcement & Holiday Cards: 

Visit Facebook.com/Iams and share your creation with your friends… meals will be donated to pets in need.

Badges:

♥ Go to the Iams Facebook page to download and share “Paw It Forward” badges touting whether you’ve donated, volunteered or adopted! ♥

♥♥ In case you forgot, IAMS Home for the Holidays is the world-famous adoption program started by Helen Woodward Animal Center (HWAC) and their President, Mike Arms (my personal hero). Since it’s inception, the program has homed over 5.7 million homeless animals. ♥♥

♥♥ For more information, check out HWAC and IAMS. ♥♥

The most-interesting and very inspiring book, Pure Gold, about Holli Pfau, a Golden lover and all-around friend to animals, rescuer, and how she came about having SIX rescues and was able to train them, is enlightening, inspiring, and full of love, hope, and stirring stories that make you laugh, cry and talk/laugh out loud all at the same time. (“Hey – Benson did that SAME thing when we first trained him!!”)

Pfau’s dogs “guided” her to a career in animal-assisted therapy, sending her into wilderness adventures in one of my favorite places on the entire Earth — the Rocky Mountains of Colorado.

Her dogs: Nikki, Bodie, Tucker, Sophie, Daisy and Chatter each have their own little personality quarks that will warm your soul as you leaf through the pages – turning each one with more fury than the previous so you can find out what happens next…

Along the way or rescuing and training and bringing up these guys, she decided to add “rally obedience” and agility to the assortment of activities for the dogs. In each and every case, the golden-colored, sweet-hearted and level-headed dogs led her along the way…

Thus, Pure Gold is a tale of the unexpected escapades that come up when you have one (or SIX!) wonderful Retrievers – and it also, in great detail, tells the reader in narrative form and with humor and wit, of the fruitfulness of one’s life who owns rescued dogs…

Holli Pfau and two of her Golden rescues

Pfau totally nails the kinship that is formed between rescuer and “rescuee” if you ask me… although my family and I have rescued mostly cats, and only one Golden (Gibson – the white one), I personally also helped to rescue and recover a puppy mill Basset Hound and have been part of the rescue of many other animals through my volunteer work.

*** Pfau has a blog on the website you should check out: one of my favorite blog posts – “The dogs made me do it.” ***

This detail was taken from the Pure Gold website:

“Inspired by the lives, antics and talents of her six rescued or second-hand golden retrievers, Holli Pfau wrote Pure Gold to support the efforts of Golden Retriever Rescue and other dog rescue and adoption programs.”

Chatter the Rescue...

Pfau says on the website that she wrote Pure Gold to assist in efforts to rescue and place Golden Retrievers and other dogs in their forever homes. Fundraising for rescue is a special program available to 501(c)(3) non-profit dog rescue organizations, humane societies and shelters across the country. These groups can purchase autographed copies of Pure Gold at the wholesale price, sell the book at list price, and retain all profits for their programs.

BRAVO Pfau… BRAVO.

Some organizations that are supported by Holli and the profits of this book include:

Golden Retriever Club of America (GRCA) and Land of Pure Gold Foundation…

*** On my account, (coming from a total bookworm here as well as a rescue advocate and Golden-obsessed dog-lover), this book gets a full FIVE STARS!! You guys must got and read it! Check out puregoldbook.com for more information, fun pictures, blog posts, author information and cool stuff about each pooch! ***

Last week, Henry and Franklin started the renowned Eukanuba 28-Day Challenge; Henry is on Senior Formula and Franklin on Joint Formula.

Here is their initial post.

Here are some basic Q and A I wanted to show my readers that the generous folks at Eukanuba asked…

What was your first impression of the new packaging of the Eukanuba food?

The packaging was nothing that was out of the ordinary. I was pleased that it explained in bold big letters what type of food it was and had pointed out the positives of that specific formula. I like the bright colors of the bags, too – makes it stand out among others I think, as does the large dog picture! As a marketing professional (though not familiar with “shelf marketing”), the colors, fonts, and pictures combine to make an intriguing yet not confusing or overwhelming package.

What do you think of the ingredients of the Eukanuba formula that you received?

Henry with his new Eukanuba

Franklin is a former puppy mill stud and spent the first 5 years of his life in a cage in Holmes County, Ohio. This did untold damage to his joints, bones, muscle tissue, etc., particularly in his legs since the Basset by nature has such teeny legs, but Frank has especially taut joints. The Custom Care Healthy Joints Formula was what I chose for Franklin. The ingredients were the reason I chose it… The vet said we could supplement him with Glucosamine and Chondroitin, but also recommended finding a food with L-Carnitine, which helps to burn fat properly and will help Frank achieve the ideal weight, in turn, helping him maintain joint health. He is getting better and better with more exercise, but even the vet recommended a special Joint food/formula before the Challenge started to help his little legs support his behemoth Basset body!

Was there something specific that appealed to you about the Eukanuba formula that you selected for your dog?

Well, I wanted to get a senior formula for Henry because he is over 10 and is very quickly showing signs of aging. He has significantly slowed down, become even more ornery, and whinier, more needy, and definitely takes his dear old time doing absolutely anything! He has bad breath, is slow moving, has lots of tummy trouble, and bad skin problems.

I’m hoping the protein, fat, vitamins and minerals in the senior formula will enhance his appearance (skin and coat) with the private OmegaCoat® formula, which has premium levels of Omega 6 and 3 fatty acids to promote skin and coat health. We also want the food to help him have less upset tummy issues; I was turned on by the other Eukanuba “secret ingredient,” (that’s what I told Henry it was), the “FOS.” According to the site, almost 70% of your dog’s immune system is found in the digestive tract. Also, since it has “an exclusive formulation of fiber with beet pulp…” and this FOS, we hope he has less diarrhea – let’s just say it. We want solid poops, more often and more consistently. Eukanuba Senior foods also contain antioxidants so Henry will get sick less often, we hope… Antioxidants help maintain their immune system.

Also, the senior formula is what I’m hoping will help Henry the Horrible’s HORRIBLY bad breath. The smart folks at Eukanuba put “DentaDefense” in the food – which is clinically proven to reduce tartar in 28 days!!

What did you think of the food (texture, appearance, smell) when you first poured it into your dog’s bowl?

Intriguing, enticing, flavorful (for them): they literally DOVE into the bowl and have so looked forward to every meal this week!! I know it felt different than other foods we’ve used – it was more moist, almost like it was dipped in liquid flavoring or something…

How did your dog react the first time you fed him the Eukanuba food?

They were so happy, they wanted to eat more.  Franklin is usually quite reserved while eating – he started to wag his tail and eat at the same time, which is a first for him…

They both proceeded to totally wolf it down, which is weird for Franklin, who is an historically slow and picky eater. Henry guarded his food and licked it multiple times before gulping it down. Franklin took his time, cherishing each little bite, grabbing no more than 6 or 7 pieces of kibble at once so he could enjoy it as much as possible.  They totally savored the flavors…

They were instantly turned on.

♥ In the Smith house, we are looking forward to Week Two… thank you, Eukanuba! ♥