Why?

Well we can’t tell you til tomorrow (NO April Fool’s here!) but it’s pretty dang awesome!

There will be a big launch tomorrow with Harrison Ford and Amy Smart and just four other bloggers. We are called the:

PET PROTECTION POSSE.

That’s all I can say…

What’s your guess as to what the deal is?

PS-We are here for the ASPCA – they are headquartered here in New York…

NOTE:  If you have questions about the ASPCA shelter here, write them in the comments and Ill ask. You can also Tweet me at @ThoughtsFurPaws or find the Facebook page here. Leave me a status update or Like me. You DO know that every month, a new “Like” gets a $50 PetSmart gift card, right??

On we go to ASPCA….

… but for what???

… Stay tuned:)

I was just alerted to this situation by Ally Cat Allies. Please spread the word.

Yesterday, the “pet-friendly” hotel Loews Portofino Bay in Orlando announced that 23 cats living in a model TNR colony on the property will be “relocated” to a local animal shelter.

The hotel failed to mention that just like all feral cats entering shelters, these cats will likely be killed unless other arrangements can be found for them.

Don’t fall for this fairy tale. Loews is sending these cats to their deaths.

Contact Loews now and tell them you don’t support their decision and won’t support their business in the future.

Loews is marketing themselves as “pet-friendly” while uprooting healthy, neutered and vaccinated, happy cats from the only home they have ever known and taking them to local animal control. The hotel made this hypocritical decision in the face of repeated offers from Alley Cat Allies and others to help work out a humane solution, as well as thousands of pleas from compassionate vacationers.

Don’t let Loews Portofino Bay in Orlando off the hook.

(This is such bullsh**. This hotel needs to know how we feel guys.)

Contact Loews to let them know you won’t support a business that claims to be pet-friendly while handing cats a death sentence.

Tell them that if the cats can’t stay, neither will you.

The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today announced that it has been awarded more than $1.4 million in funding from Subaru of America, Inc. as a result of its participation in the Subaru “Share the Love” event.

Sixty-two percent of the donation the ASPCA received has already been earmarked for the ASPCA’s “Share the Love” Grant Program for shelters in all 50 states.

To-date, approximately $884,000 has been distributed to local shelters.

“Year after year, we’re honored and overwhelmed by just how much Subaru customers care about their pets,” said Elysia Howard, vice president of marketing & licensing for the ASPCA. “In 2011, the ASPCA was able to distribute more than $15 million in the form of 1,300 grants to 740 animal welfare organizations in all 50 states. The funding from the “Share the Love” event will enable us to save more animals through our national programs and give even more to shelters and rescue groups across the country in the coming year.”

* Note that Subaru has been heavily involved with animal charity and animal welfare here in Ohio — they had an event a while back, remember? Read it here

During the “Share the Love” event, which ran from November 19, 2011 to January 3, 2012, Subaru pledged to donate $250 for every new Subaru vehicle sold or leased to the customer’s choice of one of the following five charities: the ASPCA, American Forests, Make-A-Wish Foundation®, Meals On Wheels Association of America and Special Olympics.

Subaru Dogs! Photo Courtesy Facebook/ASPCA.com

“Our new car owners helped us give more than $5 million to charities in just six short weeks of Share the Love,” said Dean Evans, senior vice president and CMO, Subaru of America, Inc.

“We’re proud to have donated more than $20 million to worthy charities over the last four years, helping them carry out the vital work they do every day.”

ASPCA Rescue Dog: Photo Courtesy ASPCA.org

As part of “Share the Love,” the ASPCA also worked closely with Subaru dealerships across the country to help them partner with local animal shelters and host a range of events including pet adoption, food donation drives, holiday pet picture-taking, pet ID-tagging and micro-chipping.  As a result, approximately 100 events took place, more than 1,000 dogs and cats – and even two horses – were adopted, and $121,000 was raised for local shelters. (See above link…)

The ASPCA also held a shelter incentive contest during “Share the Love,” and the following winners were selected to receive a total of $35,000 in grants from the ASPCA, awarded as follows:

• 1st prize (winners of a $20,000 grant): Protection of Animals in Wakefield Society (PAWS) – in partnership with Subaru of Wakefield in Wakefield, Mass.

• 2nd prize (winners of a $5,000 grant): Friends of Sangamon County – in partnership with Green Family Subaru in Springfield, Ill.

• 3rd prize (each winner of $2,000 grants):

-          Spokanimal – in partnership with Appleway Subaru in Spokane, Wash.

-          Irvine Animal Care Center – in partnership with Irvine Subaru in Irvine, Calif.

-          Charlotte Mecklenburg Animal Care & Control – in partnership with Subaru South Blvd in Charlotte, N.C.

-          Humane Society of the Pikes Peak Region – in partnership with Heuberger Subaru in Colorado Springs, Colo.

-          Kent County SPCA – in partnership with Dover Subaru in Camden, Del.

In addition to supporting the ASPCA through its annual “Share the Love” event, Subaru supports other key ASPCA initiatives including Team ASPCA, the upcoming ASPCA Mega Match-a-thon event and the National Spay/Neuter project.

*** In addition to this wonderful ‘partnership’ that’s blossomed, the ASPCA recently announced that it will provide more than $340,000 to 15 local municipal shelters, animal control agencies and non-profits throughout the state of New York to create and expand low-cost spay/neuter programs!

ASPCA Kitty: Photo Courtesy ASPCA.org

“By providing grants that specifically fund low-cost spay/neuter projects, the ASPCA hopes to directly impact the number of homeless animals in New York, as well as help pet owners who are most in need of assistance,” said Michael Barrett, vice president of grants management for the ASPCA. “We encourage local animal shelters to apply for these grants, which will not only help expand their spay/neuter efforts, but could greatly impact their work to eradicate animal homelessness in their communities.”

Increased spay/neuter programs can help to prevent litters of homeless kittens and puppies from entering the sheltering system, in addition to reducing the number of free-roaming cats in communities when Trap-Neuter-Return (TNR) is practiced. Spaying and neutering not only helps reduce animal homelessness but has numerous behavioral and health benefits for dogs and cats as well.

About the ASPCA®

Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first humane organization established in the Americas and serves as the nation’s leading voice for animal welfare. One million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. The ASPCA, which is headquartered in New York City, offers a wide range of programs, including a mobile clinic outreach initiative, its own humane law enforcement team, and a groundbreaking veterinary forensics team and mobile animal CSI unit. For more information, please visit www.aspca.org. To become a fan of the ASPCA on Facebook, go to www.facebook.com/aspca. To follow the ASPCA on Twitter, go to www.twitter.com/aspca.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States.  Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards.  All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information, please visit www.subaru.com.

Spring Naturals, who you have read about before on ThoughtsFurPaws – just Search it – is all about vitality, a fresh state of mind. It’s the feeling you get when you consider the abundance of life, and the good things from earth that grow and thrive.

It was this concept that inspired the creation of Spring Naturals – a complete family of natural dinners and treats designed to nurture the health and well-being of dogs of any breed.

And now, this concept of growing and thriving in the community will touch residents and pets in need across the United States through “Spring Into Action.”

Spring Naturals is launching the “Spring Into Action” program – starting in May – to recognize outstanding community members who are making a difference in the lives of animals in need.

In addition to honoring animal advocates on the Spring Naturals Facebook page,they will also recognize the animal rescue group of the everyday hero’s choice.

So, each month an everyday hero will be chosen and the animal rescue group they support will be highlighted on the Spring Naturals Facebook page; each winner will receive a 26 lb. bag of Spring Naturals dog food along with a 6 oz.treat pouch (estimated retail value over $75.). Next March, the selected grand prize winner’s favorite animal rescue organization or shelter will receive $2,000 (retail value) in Spring Naturals dog food PLUS a $500 cash donation! COOL!

According to the press release, ““At Spring Naturals, we value the pets in our lives and wanted to find a way to give the spotlight to everyday heroes working day in and day out to save the lives of pets in need,” said Rob Cadenhead, VP-Sales & Marketing. “With the idea of supporting those on the front lines of animal welfare, ‘Spring Into Action’ was born!”

To celebrate the first day of spring, Spring Naturals also teamed up with Project Rescue Chicago, an organization that is dedicated to the rescue, rehabilitation and re-homing of abandoned dogs. Project Rescue Chicago is one of the few rescue groups where the directors spend every single day with the dogs to ensure adopters find their perfect match.

In honor of this program, Project Rescue Chicago named an adoptable dog Spring. When Spring is adopted, Spring Naturals will provide food and treats for the dog for one year. For more information about Project Rescue Chicago, please visit www.projectrescuechicago.org.

To learn more about Spring Naturals, please visit www.springnaturals.com or www.facebook.com/SpringNaturals.

Cat Saved from Fla "Sanctuary:" Photo Courtesy ASPCA

PetSmart Charities® (PC in my easier typing case…) and ASPCA® (The American Society for the Prevention of Cruelty to Animals®) have teamed up in an effort to save the seriously endangered lives of cats and kittens in Madison County, Florida.

The below info is from both a PC press release and the ASPCA’s website:

PC dispatched three Emergency Relief Waggin’® vehicles, each stocked with $80,000 worth of crucial supplies, to the scene of an alleged animal hoarding situation. Hundreds of cats (and two dogs) are in need of emergency assistance and medical care after being discovered in the overcrowded and unsanitary cat sanctuary known as “Caboodle Ranch” in Lee, Florida.

According to ASPCA, “Many of the cats show signs of severe neglect and appear to be suffering from upper respiratory conditions and eye infections, among other medical issues. Responders are also uncovering numerous deceased cats on the property.”

As a result of an investigation spanning more than a year, a search warrant was executed Monday morning for the removal of the animals.

The ASPCA, the lead on the rescue, is collecting additional evidence on the property for the investigation and has a blog story on it.

*** HALLELUJAH – The founder of Caboodle Ranch, a mean-looking Craig Grant has been arrested and multiple animal cruelty charges are pending. Check his ugly mug out man… Thank GOD. This person should be behind bars and beaten up if you ask me. (I know violence does not beget violence but to abuse and neglect a host of helpless animals is something I simply do not stand for and feel there is no excuse for– if you are a regular reader you know my feelings on this. It’s like beating a child — you deserve to be beat back worse…)

According to the sheriff there, the cats were living outside in overcrowded and unsanitary conditions with various medical issues that were left untreated. Many of the cats exhibited… signs of neglect & appear to be suffering from upper respiratory conditions and eye infections, among other medical issues. Several cats were in critical condition.

Responders discovered numerous deceased cats on the property.

“This is a tragic situation—Caboodle Ranch was clearly overwhelmed with hundreds of cats in dire need of medical treatment,” says Tim Rickey, Senior Director of the ASPCA’s Field Investigations and Response team. “The sanctuary had no adoption or spay/neuter program in place to manage its… population.”

The 53-foot PetSmart Charities’ Emergency Relief Waggin’ trailers and their 48-tons of cargo departed the PetSmart® Distribution Centers in Newnan, Ga. and Ottawa, Il., bound for the scene, where animal-rescue teams will operate an emergency animal shelter. The vehicles are stocked with crucial supplies, including pet food, wire crates, plastic carriers, litter, litter boxes, bowls, fans, a generator, a battery charger and lights to aid the animal rescuers on scene.

“PetSmart Charities also dispatches a team of specially trained volunteers to the scene,” said Susana Della Maddalena, executive director of PetSmart Charities, Inc. “The volunteers are able to unload supplies and set up the temporary shelter very quickly, enabling on-the-ground rescuers to immediately attend to the animal victims. We are happy to be able to assist in this way to help give these cats a second chance at finding a lifelong, loving home.”

And according to the ASPCA blog post: “We’re at it again… At the request of the Madison County Sheriff’s Office and Madison County Animal Control, the ASPCA is on the ground in Florida managing the rescue of hundreds of cats. The animals were found living in overcrowded and filthy conditions at a non-profit cat sanctuary known as Caboodle Ranch.

“This is the largest number of cats the ASPCA has ever had to remove from one location in the course of an animal cruelty investigation.”

These groups need our help guys – please, even if you can only muster $10, go ahead and donate. PLEASE.

Cases like this are tragic, the ASPCA said on its website; although that’s the common notion really…

*Fortunately, with your support of PetSmart Charities’ Emergency Relief program or/and

*ASPCA’s specific efforts to this case

–The animals will have a second chance

Members of the public can support the PetSmart Charities’ Emergency Relief program by making a donation online, by email at gifts@petsmartcharities.org or via phone at 623-587-2826, to help more pets like these find the loving homes they deserve.

As you all know, two weeks back we lost Henry the Basset Hound. My sister, Henry’s Mom, was (actually is) beside herself with grief – you guys know what I’m talking about.

Nothing hits you like the loss of a pet that’s been by your side every day through EVERY THING, whether for a year or 11 – as in Henry the Peanut’s case.

So yesterday Ashly again accepted a foster from Ohio Basset Rescue in Columbus (and did some transport on the way!)

PLEASE WELCOME ROM the BASSET!

As far as we know, here are the details on “Romney:”

- He is about 4 or 5-years-old

- He was abused at some point as he totally cowers, puts his head down to the ground when a voice gets loud or when he hears a loud noise, and he has multiple gashes/scars; he also puts his back end down and drags when he feels scared (tail btwn legs, etc.)

- Took a dog warden in Dayton around 5 months to catch him; he was literally like Duffy on “Pit Bulls and Parolees”

- He weighs just 34 pounds right now – that’s how sick he is… don’t worry, we will fatten him up

- He LOVES Ashly, he loved me, and he loved my parents – so he is ABSOLUTELY a LAMB and will recover from all of the above

- He likes walks already, is good on a leash, is good with cats, and was cozying up to Franklin all day yesterday so he likes other dogs; we believe he will do BETTER with another dog actually and not alone

So welcome Rom with open arms as we have; and say a prayer for him & that Ash (et al) can turn him around like she did with Franklin, the former puppy mill stud Basset, who now runs the show at the Smith House… !

We love you Rom and you are forever safe and loved now Thank you Amy at Ohio Basset Rescue for doing what you do!

It is the feeling of not only ME, but many animal lovers, rescuers and welfare advocates across the entire U.S., no matter what part, that there are far too many Americans who are TOTALLY unaware of puppy mills.

I mean, not only unaware of what they are, but blithely unaware how inherently dangerous, problematic and cruel they are. My fellow Up For Pups Boardmember, Chad Darwin says “they place an incredible strain on the animal welfare community.”

He’s so right.

That’s just part of the reason that I sit on the board of the non-profit, Up for Pups – partially also because the founder is brilliant, super-talented, generous, caring and because I was drawn to her the moment I saw the “Don’t Kill Bill” show at BlogPaws/Columbus in 2008 because of our common interests.

Kyla Duffy dedicates more than most people I know – time, funding, etc., to animals in need.

So it’s all I can do to (not only serve on her board, but also) share this important announcement:

* Her awesome show is coming up in Denver; she’ll be performing March 10th in Lakewood *

Kyla Duffy at "Don't Kill Bill"

“Our show offers children, teenagers, and adults of all ages a unique twist and spin on humane education in a fun, safe and entertaining environment,” said Kyla Duffy, show writer and producer. The show aims to “educate as well as dazzle the eyes,” according to Darwin.

“Puppy mills continue to be a despicable source aiding the already challenging problem of pet homelessness, and we firmly believe education is essential.”

Duffy created “Don’t Kill Bill” to raise awareness about puppy mills and encourage people to get involved with animal rescue organizations. I — being the anti-puppy mill maven that I am – was immediately taken with her when I first met her, and I can tell you the show is amazing.

Local organizations that work a multitude of breeds will be present in the lobby to answer any questions, according to the press release.

Up for Pups will be promoting adoptable dogs during the show as well! Tickets are $19 per adult and $15 per student/senior. Tickets are available at http://upforpups.org/events

I hope that if you live even within an hour or so that you can go.

Why?

I GUARANTEE that you will be blown away when Duffy, the founder of Happy Tails Books as well as Up for Pups, swings like an ape (I mean she’s limber and acrobatic, not monkey-like people – it’s a compliment!) through the air in her aerial show, “Don’t Kill Bill: A Celebration of Adopted Dogs.”  The show combines short films, live storytelling and music coupled with Duffy’s personal aerial acrobatics skills to celebrate rescued dogs’ resilience and highlighting rescuers’ compassion.

IT’S AWESOME; you will be so impressed, you’ll laugh and cry with delight and emotion, I promise. Remember, tickets are available at http://upforpups.org/events

*Proceeds from the show will be used to further Up For Pups animal advocacy efforts. In addition to enjoying this wonderfully unique theater production, attendees will have the opportunity to win a gift basket full of dog products as well as a $500 donation for the dog rescue organization of his or her choice (rescue must be present in the lobby to win). Each attendee will get one free drawing ticket at the door with a chance to buy additional tickets during intermission. Drawing ticket sales benefit local rescue organizations.

“Don’t Kill Bill: A Celebration of Adopted Dogs” Event Details:

Saturday, March 10th, 7:00 p.m.

Lakewood Cultural Center

470 S. Allison Pkwy

Lakewood, CO 80226

*** Tickets are available at http://upforpups.org/events ***

Franklin the Dog Park Greeter!

The Friends of Lakewood Dog Park and Subaru sponsored an event yesterday, Super Bowl Sunday, for My Best Friend’s Bowl (MBFB), a local pet food bank-sort of-animal welfare group. (They serve clients of Lakewood Community Services Center from Lakewood, Rocky River and Westlake, Ohio ONLY right now until funding grows…)

The event aimed to increase food donations for cat and dog owners in Cleveland.

MBFB’s founder, Judy Towner, explained yesterday that she started the Cleveland pet food charity while working for a local food bank.

A “client” came to her on the side awhile back and said, “excuse me, you don’t happen to have a bag of dog food somewhere around, do you? I’ve been feeding my dog rice for a week or two now…”

Yes this broke her heart.

(Yes, it broke MY heart hearing it…)

But I have spoken before about the effects of the recession on pet abandonment. I would rather have Judy and My Best Friend’s Bowl put healthy, appropriate pet food in an animal’s bowl than have that particular animal (or multiple Cleveland animals) surrendered to a shelter or rescue that’s already over-loaded, or worse, let loose to run (and/or die and/or reproduce) on the streets.

* Side note: Since 2009, the amount of abandoned animals has skyrocketed. The American Humane Association estimated that in 2009 alone there were 8,000 foreclosures every day and with those – there were 15,000 to 26,000 animals in danger of losing their homes daily. (The ASPCA also issued several statements – one

"Stuff the Subarus!"

here in February 2009. The harm to animals because of the economy and foreclosure crisis problems started affecting household pets as early as the summer of 2008.)

Anyhow, the Subaru station wagons appearing at the Lakewood Dog Park yesterday were quite large…! And, by about 12:45 p.m., which was 45 minutes before the end of the event, they were filled to the brim with goodies, as you can see from the photos.  There were all types of cat food, cat treats, dog food, dog supplies and dog bones there…. Some kind folks from Subaru even made cat nip toys to sell and donate proceeds to the cause. Plus there was a half-full donation jar at the head of the park (at 11:30 a.m., 30 minutes in…)

Needless to say, this event was a rousing success.

Some dog park regulars who came said they were impressed at the turnout. One man, “Skee,” said that he’s a “3 pm regular… but [the event had] brought dog-lovers and animal welfare folks from all around the area as far as [he] could tell.”

I myself talked to folks from as far away as East Side suburbs, a good 40-minute drive.

Again, the Super Bowl Sunday Pet Food Donation Drive was a smashing Subaru success. I waited to post this until today because I wanted to get a final tally – the last count was 1,030 pounds of food! HOORAH!!

Just one of TWO Subarus STUFFED with dog/cat goodies...

Yip-Yip-Hooray!

The ThoughtsFurPaws admins encourage you all to “LIKE” the Lakewood Dog Park and My Best Friend’s Bowl on Facebook to garner more support for them.

*** And if you live here check out the regular dog park pooches including, Peanut, Franklin, Ignacio (who knows Latin and doesn’t stop kissing), Cass (who is a sweet rescue girl just coming around) et al. ***

And, should you be interested in getting a pet-friendly car in Cleveland, Ohio — Subaru has a reputation around town, and they’re famous for being the most animal-friendly car in the country — please contact Laurie at Ganley Westside Subaru, 25730 Lorain Rd. in North Olmstead. You can also call 216-513-9565 with inquiries.

Thanks Subaru and My Best Friend’s Bowl for saving the lives of Cleveland animals –

- and for helping Cleveland families in need who would otherwise have to let go of their beloved four-legged fur friends!

** By the way, if you’re planning to donate to a pet food drive or bring food to a shelter/rescue, PLEASE ensure that your wares ARE NOT EXPIRED. Judy – who is thankfully extremely thorough — received quite a few cases of expired dog food on Sunday  — it is so old it’s considered poisonous…  She told me that “a man brought 15 cases of dog food. I always check dates on them and out of the 180 cans he brought, I found only 12 cans I can use. Maybe … you could advise your followers/readers that if they are going to donate something … to please check the date. His was from 2007-2010 and when I turned the cans to check the date, I actually heard them slosh inside! POISON!!! This also goes for their own food. Sometimes they don’t realize how long it’s been on the shelf!!” **

I know that 99 % of us pet rescuers/volunteers/etc have the best intentions, but you MUST be detailed in your giving or in-kind donating – and ensure the goodness of the food (and other things too – like that your check won’t bounce, causing the organization more for a return fee than the original donation, for example — things like that.) The thought actually crossed my mind that there are malicious and mean volunteers who are only doing it because they are on paper or something.

So please, everyone double-check everything & DO NOT give your dog or cat expired ANYTHING-especially medication (that’s what my vet said on the phone from Avon Lake Animal Clinic in Lorain County, Ohio.).

So here are two BIG Super Bowl ads you simply cannot miss this Sunday as they have our four-legged friends as the main attraction…

Funny Super Bowl ads from years passed featuring dogs and cats (or other animals as the main performers) have always been big hits! The past performers have always big big passed performers!!

So you must check out the just-released video link to the highly anticipated follow-up to the Darth Vader VW commercial:

“The Dog Strikes Back” (had tears of laughter from this one – first part is WAY funnier than second part)

“]

VW Super Bowl Dog Ad [Image Courtesy DesignYouTrust.com

According to Todd Wasserman’s post on Mashable Business, where I got it: “A chubby dog gets in shape to chase a Beetle in Volkswagen’s long-awaited sequel to its “The Force” Super Bowl ad from last year.

“And don’t worry, there’s a shout out to Star Wars as well.”

Is He a Bit Chubby? YES. Adorable? YES. Wanna Take Him Home? YES. Hilarious? YES!

Keep in mind, the #1 Most Shared Super Bowl Ad this year is “The Barkside:” VW’s 2011 Tribute: “The sequel to the most-shared ad of last year’s Super Bowl, and of all of 2011 for that matter, is leading the pack this year. Volkswagen released this video last week showing dogs barking to the tune of Star Wars’ “The Imperial March.” So does that mean there will be dogs in this year’s ad? More Star Wars? We’ll know soon enough,” Wasserman said on Mashable.

——- ***** ——-

♦ ♦ ◊ ◊ Now there is also THIS hilarious (and SUPER-CUTE!) one to watch out for – from the animal-loving ‘wilderness’ car company, Suzuki ◊ ◊ ♦ ♦

For the second year, Suzuki is throwing its ad/marketing hat into the ring during the Super Bowl with “Sled.”

The stars of Suzuki’s commercial (in addition to its Kizashi sports sedan, of course) this year, however, are of the four-legged variety Our favorite kind ∞

The sled dog team featured in “Sled” are actual snow dogs that Suzuki found at a touring company in Alberta, Canada, near where the ad was shot. The actor dogs were coordinated/handled by Flo Krisko, one of the most respected animal coordinators and trainers in the Motion Picture Association of America. All dogs were securely harnessed in while in the vehicle and a representative from the American Humane Association’s Film and Television Unit attended the “Sled” shoot.

“Sled“

2012 Super Bowl Spot Suzuki Dogs

American Suzuki Motor Corp. today premiered the final version of its 2012 Super Bowl commercial – entitled “Sled” – on its Facebook (www.Facebook.com/SuzukiAuto) and YouTube pages. After previewing its big game ad last week, Suzuki upgraded the music in its television spot with a music track by well-known rapper 50 Cent. The artist’s song “Movin On Up” is fitting for Suzuki’s “Sled” advertisement, which illustrates the exhilaration one can receive from upgrading their ordinary daily driver with a more entertaining mode of transportation. In the ad, an Eskimo trades in his dog-powered snow sled for an all-wheel-drive 2012 Kizashi sport sedan. 

Developed by El Segundo, Calif.-based advertising agency Siltanen & Partners Advertising, Suzuki’s “Sled” television spot is set in an isolated mountain location. “Sled” opens with an early morning scene where an Eskimo and his dogsled team ride off into the horizon. As the landscape changes from morning to evening, the quiet still of the frozen tundra gives way to vibrations and a hint of something new in the distance. A Kizashi – accompanied by 50 Cent’s “Movin On Up” – comes driving into view with one of the Huskies’ heads sticking out of the front passenger window enjoying its owner’s new mode of transport. The spot then cuts to the interior of the vehicle, revealing the other sled dogs buckled into the back seat and the Eskimo behind the wheel of the Kizashi – all of whom are digging the lavish accommodations and warm interior of the car, while bumping their heads and tapping their paws to the song’s beat. The Eskimo pulls up to his igloo and his wife comes out to greet him. With a puzzled look on her face, and in her native Inuit tongue, she asks, “Where’s the sled?” The man replies, “I traded it in,” (the conversation is subtitled in English).

A Suzuki Super Bowl Pup Enjoying a Pooch Pastime!

Suzuki’s 2012 Super Bowl spot will air both in 60-second and 30-second formats in the company’s top retail locations across the U.S. “Sled” will continue to run following the Super Bowl in conjunction with a new Suzuki advertising campaign scheduled to debut in March.

In addition, starting on Super Bowl Sunday, Suzuki will give away BARKCODE® tags to the first 1,000 consumers to register on www.KizashiKicks.com/sled.

Each personalized pet identification tag has a scannable 2D code, making it easy for pet owners to be reunited with their four-legged friends when they are lost or even misplaced during a natural disaster.

COOLEST PART????

— With each tag that is ordered through the Kizashi Kicks website, BARKCODE®, on behalf of Suzuki, will donate $3 to the American Red Cross for disaster relief and preparation to help people and pets!!!!

* For additional information on BARKCODE®, please visit www.barkcode.com/.

** A PUPDATE with more previously unseen commercials with pets on the way tomorrow **